Guidelines for advertising

Think of your audience first

One of the worst mistakes a business owner can make is to forget about his or her audience. Sure, you want your website or logo to look good, but what you think is good might be something your audience hates.

This is a deal-breaker for anyone who doesn’t have an amazing product that sells itself (which, by the way, is pretty rare). A 20-year-old is less likely to fall in love with a brand that looks like it’s aimed at his or her parents.

Be authentic with your audience

Authenticity means being truthful and honest about the product or service you’re promoting. It also means being transparent with people about what they should expect when they interact with your products or services.

Respect the rights of others

Your ads can’t infringe upon or violate the rights of any third party, including copyright, trademark or privacy rights.

Don’t target sensitive categories

Targeting certain audiences can be inappropriate and offensive. It’s never okay to target people in a way that implies you’re aware of sensitive info about them. You can’t target any audience based on:

  • Sensitive health or medical condition
  • Race, color or ethnic origin
  • Negative financial status or condition
  • Religious or philosophical affiliation or beliefs
  • Sexual behavior or orientation
  • Alleged or actual commission of a crime

Quality landing pages

We care about the ad experience from start to finish – including the URL your ad links to. We want to make sure users find what they’re looking for when they click through.

Create a consistent experience

Your ads must reflect who you are and what you’re promoting, so make sure your ad image, description and landing page are consistent. Your ads can’t suggest or imply that a product is available on your landing page if you don’t actually offer that product.

Be responsible with your content

We don’t allow certain categories of advertising and restrict others. As always, you’re responsible for the content you promote on Nigerpress, as well as the safety and trustworthiness of the products and services you offer.

Prohibited content guidelines

Adult and nudity content

We don’t allow the advertising of:

  • Adult or pornographic videos, publications, live shows
  • Sexual enhancement products
  • Services that provide casual sex, international matchmaking or escorts
  • Implied sexual activity (clothed or unclothed)
  • The objectification of a person in a sexual manner to sell a product or service

We also don’t allow:

  • Nudity or implied nudity (such as blurred out images and illustrations)
  • Implied sexual activity (clothed or unclothed)
  • Any focus on certain body parts (genitals, pubic hair, male or female butts and female breasts)

You can advertise modeled clothing such as bathing suits and lingerie, as long as the products aren’t adult-themed or overtly sexual.

Clickbait

We want ads to be beautiful and useful. We don’t want them to pressure or trick users with baiting content. We don’t allow sensational clickbait tactics that exploit user curiosity by:

  • Playing on people’s fear
  • Critiquing deficiencies
  • Using alarmist or gawk-worthy language or images
  • Purposefully withholding information

Drugs and paraphernalia

We don’t allow the advertising of:

  • The sale or use of illegal or recreational drugs
  • Informational material about the use or legalization of illegal or recreational drugs
  • Ads including imagery of illegal or recreational drugs
  • Accessories associated with drug use including paraphernalia for using, storing or consuming illegal or recreational drugs
  • Products made from CBD, hemp or their derivatives

Endangered species and live animals

We don’t allow the advertising of live animals or products designed to inflict physical harm on animals in the name of training. For a full list of prohibited wildlife products, please visit, the World Wildlife Fund.

Illegal products and services

We don’t allow the advertising of anything that facilitates or promotes illegal products, services, or activities, including products that provide instructions for or equipment to illegally access or tamper with software, servers, cell phones or websites, and links to software that results in a malicious user experience. We also don’t allow the sale or solicitation of Fake IDs, passports, or other official documents.

Counterfeit goods

We don’t allow the advertising of:

  • Knockoff products
  • Brand-name replicas
  • Goods wrongfully advertised as authentic brand-name

Sensitive content

We want Nigerpress to be a welcoming, positive, and inspiring place, so we don’t allow divisive or disturbing advertisements. We don’t allow language or imagery that is:

  • Offensive or profane (censored or not) 
  • Excessively violent or gory 
  • Vulgar or sickening
  • False or misleading, including conspiracy theories, misinformation, and attempts to impede an election’s integrity or an individual’s or group’s civic participation, such as voting and being counted in a census
  • Politically, culturally or racially divisive or insensitive
  • Unless paired with educational or charitable information, we also don’t allow content that capitalizes on controversial or tragic events

Weapons and explosives

We don’t allow the advertising of weapons including but not limited to:

  • Guns, firearms or ammunition. This includes functioning antique devices, BB guns, airsoft guns, paintball guns and lifelike fake firearms.
  • Gun accessories of any kind.
  • Knives intended for violent use (like switchblades or hunting knives).
  • Products intended for damage or injury (like crossbows, tasers or pepper spray).
  • Fireworks.
  • Explosives.
  • Instructions on how to make weapons or fireworks, or information on how to harm or kill people.

Financial products and services

Ads for financial products and services must clearly and prominently disclose all applicable terms and conditions as required by the local laws and regulations for any country or region your ad is targeting. Ads for consumer loans, for example, must disclose things like the APR, repayment period, fees and costs, penalties, and information about the lending institution.

We prohibit ads for certain types of financial products, such as cryptocurrencies and payday loans, as described in unacceptable business practices.

Keep in mind…

Advertising will make a bad product fail faster, It doesn’t matter how good your intentions are when you created or released your product – if you’re spending a lot of money promoting it and no one is buying it, then it might be best to go back to the drawing board.

It’s always possible that you overlooked other essential parts of the marketing mix, like place or price. But unless you have absolutely zero exposure, your product isn’t selling because no one wants it.